Businesses have to make plenty of decisions every time and digital marketing for industries influences most of them. In today’s era, we cannot deny the power of Digital Marketing in business, converting the most ROI.

As a marketer, you have hundreds of marketing channels to choose from. But which one is the best and worthy of your business? it’s important to focus on the channels most likely to bring you the highest return on Investment. Though, Channels like search, paid, and email provide an approach to the best marketing strategies for ROI.

Keep reading to know more about the top ROI generating channels.

First let us get you started with what is ROI? and How to calculate it? 

Return on investment is a ratio between profit gain and cost invested. A high ROI means the investment’s gains compare favourably good to the cost. As a performance measure, ROI is used to evaluate the efficiency of a number of different investments.

Formula for calculating ROI –

[(Gain from Investment – Cost of Investment) / Cost of Investment ] *100

Ex : Gain – 2500 , Investment 1000 

• [ (2500 – 1000) / 1000 ] * 100
• [1500/1000]*100
• 1.5*100
• 150%

ROI is 150%

Here are the top 3 marketing channels that deliver the highest ROI.

Pay-Per-Click (Paid search marketing) is one of the most demanded forms of online advertising which concentently provides the best results. The primary advantage of paid advertising channels is that it provides a very quick and concrete result on your marketing strategies for new businesses looking to grow traffic fast.

This paid strategy operates on a pay-per-click model, that means you have to pay only when someone clicks on your business ad.

Paid search advertising involves paying to run ads that appear on the regular browser search results. The platform for this is Google Ads (i.e. known as Google AdWords) which dominates the PPC marketing channel globally.

 PPC is among top 3 highest ROI generating marketing channels because it targets bottom-of-the-funnel users or users ready to make a purchase. Also in PPC marketing you can use advanced targeting options like location, interests, and device which makes it even more effective for generating an impressive ROI.

Another digital marketing strategy that offers dominating results for a business at a low cost is SEO. It is one of the best digital marketing methods for getting the highest ROI. 

SEO is a time proven strategy to grow a business because it focuses on every stage users in the buying funnel, from top-of-the-funnel to bottom-of-the-funnel.

So it is the fact that good SEO can make websites one of the largest traffic driving segments. By which it can generate an impressive 65% of website traffic and nearly 70% of website revenue and this makes SEO one of the best digital marketing strategies for average revenue return.

We know hearing email marketing is quite unbelievable, but Believe it or not, email outreach works. It’s actually extremely effective.

Email marketing focuses on lead generation and lead nurturing. It’s a well-known marketing strategy that requires some investment but is highly effective at putting brands in front of customers. It is proven to be the best median ROI generator for email marketers

Through a wide range of email campaigns, your business can push potential leads from awareness to purchase state.

Once you have the email addresses, you can use tools for email automation like saleshandy, mailchimp, sendgrid to send emails out to the list of people who match your criteria. About 1% of your emails should turn into warm leads.