There’s no doubt social media marketing is working for all types of business. But still, a lot of brands feel that determining the true ROI of a social media campaign is very tough. However, the fact is, social media marketing is like any other type of digital marketing, where it is pretty much possible to measure the ROI. Yes, it may be challenging for some, especially to those businesses that do not have access to the right resources.

According to an eConsultancy survey, 41% of businesses said that they did not know how social media was helping them get potential returns.

So why is it so difficult for brands to measure the social media financial effect on their business growth?

The answer is lack of proper goals and objectives. When you create a social media strategy, you want to have clarity on how to achieve results. But without the right type of goals, you would not have any proper direction, and this will make your social media result weak.

In order to make your social media marketing journey smoother & successful, your business needs to follow some steps such as –

social media marketing requires you to equally focus on…

In order to make social media work consistently, ensure that you are clear in all the above points and create strong social media goals for your brands.

#Steps to consider –

Your social media objective is tied with your social media goals, but it’s not the same. Your main objective gives direction to your social media marketing and clarity on what to achieve. It comes much before your goals.

Achieving your social media goals becomes easier when you follow a proven strategy. While there are many goal-setting techniques, one that stands out from others is the SMART goal-setting method. Using which you can create goals that are not only worthy, but also practical.

SMART – Specific, Measurable, Achievable, Realistic, Time Sensitive.

Here are a few examples of social media goals that are broad enough:

• Achieve a higher social media ROI
• Boost brand awareness and visibility
• Build and strengthen with prospects/customers
• Increase store walk-ins and in-person sales numbers

In order to meet your social media goals, it’s important that you attract your Instagram followers or Facebook followers

But how?

You need to give them what they want in terms of content. If your content isn’t useful to them, then you wouldn’t get the kind of engagement you want.  You want to make your mark on the platforms of your choice. And that’s only possible when your content resonates with the interests of your target audience.

One of the most important tasks you need to take care of, even before setting your social media goals, is to establish your basic targets by conducting a proper social media audit.

So what exactly do we mean by a social media audit?

A social media audit is a regular examination of social channels that represent your brand.

Measuring the right metrics is key to accomplishing your social media goals because you’ll know what is causing your progress, or what factors are hindering it.