Let’s discuss four social media goals and how they impact your business. Each of the goals that we discuss below can be achieved with the help of social media marketing, only you have to execute it correctly.

Goal 1: Increase Brand Awareness

No matter what industry you are operating in, you will find that building brand awareness, gaining more recognition and increasing your influence pays big. It not only helps you increase your business, but also makes it easy for your existing customers to trust you.

Social media in today’s times plays a big role in building a brand identity. Because it is connected with the people directly, who may be your potential customers.

Your business has to stay relevant if it wants to survive and beat the competition. Your target audience needs to know that you exist. If they are not aware of your brand and what’s your services, then you may be working too hard for minimal returns.

When your prospects and customers come across your brand on social media and interact with your content, they will find you more reliable. They will see you as an authority. Which will push them to recommend your products/services to their friends. They may do this by simply liking your content on Facebook or directly tagging their friends on Instagram.

The bottom line is, social media is a powerful tool when it comes to spreading more awareness of your brand. So make sure it’s one of your social media goals.

Goal 2: Grow Website Traffic

Traffic is the lifeblood of any business website. Without the right kind of targeted traffic to your website or blog, you simply won’t get the needed leverage. Your products/services need exposure, and that can only happen when you have a consist flow of visitors. Or else selling online can become very difficult.

Driving more traffic to your website should not be your sole goal, as converting the traffic is also important. But it cannot be denied that you have to put in considerable amount of effort to get consistent traffic. No matter how well designed your website is and how well your copy is written, how do you expect to convert when your message isn’t even reaching your target audience?

Besides SEO traffic, the traffic you generated through social media is highly valuable. Why? Because it usually comes after someone recommends your content.

This means, people visiting your website have a direct relationship with the person who asked them to visit your site. It can deliver powerful results in the long run if you truly understand the power of tapping into social media audiences.

Remember, most of the Internet is hanging out in the social media world. And that includes your target audience. So if you really take a careful approach to connect to them, they will not only visit your site but also get others like them to visit. Which can directly influence your sales via social media and improve your business.

Goal 3: Build Website Visitor Loyalty

If you’re running a business website, then you should aim for visitor loyalty. Why? Because when people spend more time on your website, it shows that they trust your content and your approach. This makes it easy for them to take a buying decision.

So yes, loyal website visitors are more likely to turn into customers. Now, a lot of times businesses are happy with short-term gains. In other words, they’re okay if someone visits their website once. However, your goal should be to make your website sticky. Not only in terms of getting people to stay, but also having them visit back.

Social media is a great tool to help you build website visitor loyalty. People that keep seeing your content on their social media account, and visit your site are happy and loyal. You want more such visitors.

Last but not the least, do keep in mind that building website visitor loyalty does not happen overnight. It takes time. But so does building an Instagram following or a strong Facebook fanbase.

So be patient in your approach but do not ignore this one social media goal. Because it can make a world of a difference to your overall social media marketing.

Goal 4: Boost Conversion Rates

Website conversions matter, because sales matter. If you’re running a business, your website is a tool to increase customers or clients. Social media can help you use this tool better by helping you build a direct relationship with your followers/prospects. Which automatically boosts the chances of them converting.

So yes, there is an obvious relationship between your social activity and the sales you generate, if you understand it. Social media traffic is like any other website traffic, but what makes it different is that it may be directly influenced by your brand image. And your connection with your followers.

It’s important to track your social media traffic and how it’s converting with the help of Google Analytics and other similar tools. The more you know how social media is driving conversions for you, the more improvement you can make to your social media strategy. Higher conversions with social media are possible, only if you make measurement an important focus.